CVCA wanted to modernize their brand look and feel for 2018. Studio 141 was tasked with coming up with new font selection, new colour palette, and refreshed sub-brand identity. CVCA's communications and promotional material was taken from primarily graphic/icon-based to photography-based. A standard set of photo treatments were put in place In order to maintain consistency across types (supplied vs shot). The CVCA's Quarterly Data Report was included in this brand refresh.

The CVCA is the voice of Canada’s venture capital and private equity industry. They are focused on broadening industry awareness through market research and networking opportunities so that members can make the best decisions for their investments. The CVCA works alongside its members (private and public sector firms managing the vast majority of venture capital and private equity in Canada) to improve the industry and drive innovation and growth.