Studio 141 was brought on for a large brand refresh of the AGCO, as well as contracted to redesign the monthly newsletter Licence Line. Our task was to remain within the brand guidelines set by Studio 141 and apply a contemporary design, a more reader friendly feel, and a better architecture of information. Additionally, we created a motion graphic as an instructional aid on how to acquire a Special Occasion Permit.

The AGCO is a provincial Crown agency that reports to the Ministry of the Attorney General. They are responsible for administering and enforcing the rules set by the Ontario government in order to regulate the sale and service of alcohol, lotteries (OLG), gaming (casinos, slot machine facilities and internet gaming), charitable bingo halls and lottery schemes.